The question:

Is it really possible to turn a hobby or talent into the basis of a business and make a living doing what you love?

The Answer:

Walt Goodridge, originator of the PassionProfit™ philosophy & formula suggests four phases:
1. Determine your purpose: are you a “creator,” “savior,” “guru” or “guide?”
2. Discover your passion(s): What you love to do. What people say you're good at.
3. Develop a product/service: a store, invention, book, mp3, video or service
4. Distribute for profit: Launch online, generate publicity, engage social media...

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The Philosophy:

“If you create and market a product or service through a business that is in alignment with your personality, capitalizes on your history, incorporates your experiences, harnesses your talents, optimizes your strengths, complements your weaknesses, honors your life's purpose, and moves you towards the conquest of your own fears, there is ABSOLUTELY NO WAY that anyone in this or any other universe can offer the same value that you do!”

— Walt F.J. Goodridge

Each one of us is given something at birth that sets us apart from everyone else; something that we can do better than others, and that in an ideal system, we can use to not only survive but to thrive.
Have you ever wondered what your life would be like now if your parents and teachers had encouraged you to follow your gift for sports, or your penchant for art, or your love of animals rather than push you to be an accountant or an engineer or a lawyer? It's an interesting thought to ponder.
However, it really doesn't matter. There's no such thing as a wrong decision. There are no mistakes. There are simply choices that offer opportunities to grow and learn from those choices. Every single decision you've made, or that was made for you, has contributed to you being here at this very moment reading this website, ready to make a change. Everything you've learned along the way--even the unhappiness and frustration--will help you to discover your passion and turn it into profit. In fact, by the time you've completed this book, you may want to thank your parents and teachers for giving you the opportunity to discover who you want to be by having successfully shown you who you are NOT. Sometimes your greatest growth comes after experiencing a situation that simply confirms for you the reality that you don't want.
So don't beat yourself up over the choices and decisions you've made. As a wise man once said, "pity not the man or woman for the challenges they face, but for the lessons not learned in their responses." In other words, the tragedy is not that in the past you were steered in a direction that was not towards your passion. The tragedy will be if you allow yourself to keep going in that direction once you recognize your passion and the power you have in the present to pursue it... [excerpt from Turn Your Passion Into Profit]


The Formula:

Step 1: Find your purpose

Step 2: Discover your passion(s)

Step 3: Create a product (or service)

Step 4: Publicize for Profit!

— From Turn Your Passion into Profit

The formula is simple!
Take a passion--something you love to do, something you're good at, something you already have a certain amount of expertise in, something that interests you-- then find the hidden value it has for the public, and then use it as the basis of a way to make money. It's a simple strategy that could be your "Plan A" for your passion-centered lifestyle, or "plan B" during an economic downturn! Find your purpose. Discover your passion. Create a product. Market it for profit. I call it the Cycle of Success!

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That's the process I've created, developed and explain fully in Turn Your Passion into Profit, the first-of-its-kind book that spawned a host of imitators since I first published it in 1999! (updated every year since).

No matter what your passion!

What's your passion? Cooking? Music? Animals? Skiing? Singing? Not sure? Well, it doesn't matter what YOUR passion is, if you think you have too many, or even if you don't think you have one! Discovering that passion and then uncovering its hidden value is a process you can master regardless of what your specific passion is or turns out to be. You don't need to buy a book entitled "Turn Your Singing Passion into Profit." This ONE book covers ALL the possible combinations of purpose and passion and product so you can put yourself on the right path to make money doing what you love!
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Turn Your Passion into Profit infographic

 NEXT: Check out the books and brands I’ve created based on the philosophy and formula