News

The Wall Street Journal, Entrepreneur Magazine, Source, Billboard, Time, Black Enterprise, Essence, Ebony, South Africa's SArie Magazine as well as many others have featured Walt's insights and instruction.

His books have been used as texts for university courses, and his thoughts and ideas have been quoted in books by Guerrilla Marketing guru Jay Conrad Levinson, music industry pioneer Chuck D, and other business authors world wide.

In the News

Here are some exciting milestones, media coverage and mentions!

A       H i s t o r y      o f     F i r s t s


Walt, in....
1992- Created the first series of books to show Hip Hop Entrepreneurs how to start their own record label, advertising it in the Source™ magazine at a time when most marketers were only selling gold jewelry and sneakers to the hip hop market. He owns the HIPHOPENTREPRENEUR.com domain.


1997- Founded one of the first online communities (poetsniche.com) and published the first paperback compilation of poetry from an online community ("Come into Our Whirl") available in limited quantities on Amazon.com.


1999- coined the phrase 'passionpreneur" and published Turn Your Passion into Profit, starting a trend and sparking a host of imitators who even named their books exactly the same! Passion reaches #37 in Amazon's Business Books. He owns the PASSIONPRENEUR.com, PASSIONPROFIT.com, PASSIONPROPHET.com and TURNYOURPASSIONINTOPROFIT.com domains.


2006- coined the phrase "nomadpreneur" and lives the lifestyle after his Escape from America to live on the US Commonwealth island of Saipan, He owns the NOMADPRENEUR.com domain


2007- Launched the WeloveSaipan.com site, sparking the We Love Saipan movement in the Commonwealth of the Northern Mariana Islands, for which, among other accomplishments, he received a Senate Resolution acknowledging his contributions to Saipan society.


2009- Co-authored the only first-hand account of Saipan garment worker conditions in Chicken Feathers & Garlic Skin: Diary of a Chinese Garment Factory Girl on Saipan by Chun Yu Wang, for which both Chun and Walt were interviewed for (PRI) Public Radio International's "The World" show on NPR (National Public Radio)


2010- Walt's books have been used by Universities for various types of course (Business: Turn Your Passion Into Profit, Women's Studies: Chicken Feathers)


2011- The first Jamaican to cross from Laos to Xishuangbanna, China.... a first you can read about in the award-nominated "Jamaican in China" blog! :-)

Walt's ideas, philosophies and strategies are quoted by other authors

The Guerrilla Marketing series quotes Walt




Walt's insights were sought and featured in the new book by Jay Conrad Levinson and Andrew Neitlich entitled The Guerrilla Marketing Job Escape Plan. Walt answers the question: "What is the one single piece of advice you would give to employees seeking to go out on their own?" You'll have to read the book to find out what his answer is!



Arthur Wylie quotes Walt

Arthur Wylie Only the Crazy and Fearless Win Big
An excerpt from Walt's Turn Your Passion Into Profit, is being used in a new book by Arthur Wylie (with Brian Nicol) entitled Only the Crazy and Fearless Win Big! According to the preview: In Only the Crazy and Fearless Win BIG!, he [Arthur Wylie] shares a little secret that few books discuss — to win big you have to be fearless and, sometimes, even a little crazy. Wylie outlines real-world examples from some of history and present-day’s most well-known names and everyday entrepreneurs in every industry, profession, and segment of the economy. Only the Crazy and Fearless Win BIG! shows how their decisions raised eyebrows, dropped jaws, and met resistance— yet proved to be right.”



Peter J Patsula quotes Walt

30 days
Author Peter J. Patsula, in his book, Successful Business Planning in 30 Days, says: Passion not only inspires innovation, determination and boundless energy, but it is also contagious. Sharing your passion also helps others tap into their own. Walt Goodridge, author of Turn Your Passion Into Profit, sums it up well:

"Value No One Can Match"
"If you create and market a product or service through a business that is in alignment with your personality, capitalizes on your history, incorporates your experiences, harnesses your talents, optimizes your strengths, complements your weaknesses, honors your life's purpose, and moves you towards the conquest of your own fears, there is ABSOLUTELY NO WAY that anyone in this or any other universe can offer the same value that you do!"
-- Walt Goodridge

The Entrepreneur's Sourcebook quotes Walt



Entrepreneur's Sourcebook

The Entrepreneur's Information Sourcebook
"This inspiring work advises readers to follow their passion. Goodridge, a writer for Entrepreneur Magazine, Black Enterprise and others, motivates readers and provides the steps needed to achieve success as an entrepreneur. All the basic ideas of starting and growing a small business are presented. Practical, down-to-earth advice to make the move from employee to self-employed business person is provided in a logical, well-organized format." view page

Chuck D quotes Walt

Fight the Power

Chuck D, the voice and power behind the seminal and groundbreaking hip hop group, Public Enemy, now turned activist and international emissary and ambassador, praises Walt's books, Change the Game, and This Game of Hip Hop Artist Management in his book Fight the Power!

Used as textooks, Walt's books are supported by Educators and Professors

They're using Turn Your Passion Into Profit
Walt Goodridge
Turn Your Passion Into Profit is being used as a suggested text for several undergraduate as well as continuing Education Entrepreneurship Programs at
  • Arizona State University (Prof. H. Matson)
  • The New School (New York)
  • South Carolina State University*, and
  • other institutions


  • They're using Chicken Feathers & Garlic Skin
    Chun Yu Wang on Saipan
    Chicken Feathers and Garlic Skin: Diary of a Chinese Garment Factory Girl on Saipan (co-authored with Chinese national, Chun Yu Wang), is being used
  • as a suggested text for a Women’s Studies course at California State University in Fullerton, CA.
  • in a Denison University Women’s Studies program,
  • in excerpt and as a reference text in a French language textbook chapter on "The American Dream"


  • I n       T h e     N e w s    

    NOTE: As online media replaces print (newspapers/magazines) as a means of exposure, there've been less of these, but here are some of the early and major in-print news about Walt and his PassionProfit‡ concept

    SAIPAN TRIBUNE 2015
    Chinese Idol group films video on Saipan After months of planning and preparation with local entrepreneur Walt Goodridge, video producers ZanyBros, Korean's largest video production company and the creative force behind many of today's biggest K-pop stars in the global "Hanryu" Korean pop culture explosion, arrived on March 20, and filmed for three days at various locations around Saipan....

    LIBRARY JOURNAL MAGAZINE

    [From the Library Journal]...Libraries might find their readers better served by Walt Goodridge's Turn Your Passion into Profit , which is noteworthy for its more complete coverage and practical, down-to-earth tone and style.-
    The Library Journal, Susan C. Awe, Univ. of New Mexico Lib., Albuquerque
    Copyright 2005 Reed Business Information.

    Ebony Magazine

    [Page 38]...While it's good to have a certain degree of caution about branching out on your own, experts like Walt F.J. Goodridge, author of Turn Your Passion into Profit, says that wariness can sometimes result in paralysis, or "entrepreneurophobia." The solution, according to Goodridge and other financial experts, is to tackle the thing you are most afraid of. "It may not always be easy, but it will always be worth is," Goodridge writes. "Remember, you can always find excuses not to do something you're afraid of."-
    Ebony Magazine, 2005, Tips to Help You Start Your Own Business "Money Talks" view page
    Copyright 2005 Johnson Publishing

    Essence Magazine



    ARTICLE (NOV 2005)
    Read "Profit From Your Passion," a recent Essence Magazine article featuring Walt's expertise on the art and science of being a PASSIONPRENEUR!


    KCBCC Newsletter

    INTERVIEW (NOV 2005) Kern County Black Chamber of Commerce newsletter article.

    St Louis Post Dispatch

    ARTICLE (Apr 22 2005)
    Tour stop Interview entitled" Passionpreneur" tells of turning passion to profits

    CD101 FM, New York
    NEW! Hear Walt interviewed on New Yorks Smooth Jazz Station WQCD-FM (CD101.fm)! Sunday Feb 22, 2004; 6am-6:30am
    "Insightful! Compelling! You've got some really good ideas! "--Mark Farrell, CD101 (Stay tuned! We'll post an audio of the interview soon!)

    Entrepreneur Magazine's "Be Your Own Boss" Magazine

    Click to view full sized image. Photo credit: B. Gates. "You know you're in a perfect state of being when the line between your work time, your play time, your office time and vacation time all harmoniously blend together into a state of bliss that makes you feel great! And that 's what my business has done for me!" [Tracee McAfee-Gates; Excerpt from forthcoming Entrepreneur Magazine "Be Your Own Boss" article: Turn Your Passion Into Profit; Sept 2002]

    This issue of Entrepreneur's BE YOUR OWN BOSS Magazine contains a feature article entitled "Gotta Love it!" (PG 26) written by Walt and featuring the Success stories of several million-dollar passionpreneurs along with tips for following in their footsteps!

    Tracee McAfee-Gates is one of the featured entrepreneurs in Walt's milestone article. Tracee turned her passion for shopping into a multi-million dollar business!
    READ THE ARTICLE

    Wall Street Journal



    ARTICLE (Oct 2002)
    Walt's insights appear in an article entitled "Shaping Artistic Talent into Business Success" on the Wall Street Journal 's online edition!

    SArie Magazine, South Africa
    ARTICLE (JUN 2002)
    South Africa's SArie Magazine has an article mentioning the Turn Your Passion Into Profit Site!

    Winston-Salem Chronicle
    ARTICLE (JUN 2002)
    Nigel Alston is a motivational speaker, author, radio host and avid supporter of Walt's Friday Inspirations. Check out Nigel's article entitled "Goodbye Message Carried No Sorrow" which appeared in the June 13, 2002 edition of the Winston-Salem Chronicle Newspaper....Inspired by a fan letter to Walt, and which consequently inspired Inspiration #251: "The Best of All Goodbyes" | Read Nigel's article now

    Dallas Morning News
    INTERVIEW (FEB 2001)
    Check out Patty Lowell's interview with Walt in the nation's 5th largest newspaper!! Title: Uncovering your real passion in life ....Author advises channeling joy into job for true fulfillment 02/13/2001 By Patricia Lowell / Special Contributor to The Dallas Morning News Read it now

    Black Enterprise
    ARTICLE (JAN 2001)
    Check out Walt 's article entitled "On Your Mark! Make This Your Most Productive Year Ever" in the January 2001 issue of Black Enterprise (pg 95)! Also see the Successpert column in the Feb 2001 issue

    Black Entertainment Television Website
    ARTICLE (JAN 2001)
    Excerpts from Walt 's new book Turn Your Passion Into Profit as well as a business advice column will be featured on the BET.com website in January, which is Entrepreneur 's Month! (click on "careers" on bet.com).

    Time Magazine
    ARTICLE (OCT 2001)
    A TIME magazine Global Business article entitled "My Kingdom for A Door" quotes Walt and his recollections as an employee wasting away in cubicle pergatory! (Oct 25, 2000 Special Pullout)! View article

    If not viewable on the Time.com site, view it here

    Career Focus


    INTERVIEW (FALL 2000)
    Walt 's books, websites and the Passion To Profit workshops are profiled in Career Focus Magazine 's Fall 2000 issue. (pg 23) His thoughts are also featured in the Digital Dividends article by Michelle Crowe.

    Business Review
    ARTICLE (JULY 2000)
    Walt 's article on Managing Rap Artists appears in the September and October 2000 issues of The Business Review, a Philadelphia, PA based magazine. (www.flycomm.com) (pg 22)

    The Network Journal
    ARTICLE (JULY 2000)
    Reviewer Carol Celeste gives Turn Your Passion Into Profit the thumbs up in The Network Journal 's August 2000 Issue.

    KIP Business Journal
    ARTICLE (JULY 2000)
    Kip Business Report has the distinction of being the only print magazine to publish the "2000 and Beyond" version of Entrepreneurophobia: Conquering the Fear, one of Walt 's most enduring, enlightening and inspiring articles. Just enter the word "entrepreneurophobia", a phrase he coined in 1992, in any Internet search engine, to see just how popular this classic of motivation really is!

  • Want more? Click here to listen to interviews with Walt

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